Lead generation is critical for outdoor brands looking to build long-term customer relationships. Here’s how to craft landing pages that attract and
Authentic Outdoor Content That Sells
Helping outdoor brands turn their expertise into audiences that grow.
Let's Make Some Content That Lasts
Most small outdoor brands only post product promotions—but the brands that win over the bigger guys are the ones that educate, inspire, and tell a story.
I help small outdoor brands create content that keeps customers coming back—not just for products, but for knowledge, adventure, and a brand they trust.
Does Your Brand Have A Loyal Audience?
Creating content your audience wants to learn from positions your brand as an expert.
This content becomes a powerful lead magnet, turning viewers into a loyal audience.
Through automated emails and social content, we turn your audience into sales.
Turning Content Into Customers
Your audience wants to learn — this creates the perfect opportunity. I don’t just create educational content; I build systems that grow your list, nurture leads, and drive sales long after the initial launch.
Step 1
Create the Content That Captures Leads
The best way to earn trust is by teaching. I help outdoor brands create lead-generating courses, guides and resources that capture emails and bring value to their audience — all while positioning your brand as the expert they can rely on.
What’s Included:
- 3-5 part Masterclass (video or webinar series).
- Professionally edited and designed to reflect your brand.
- Supporting PDF, checklist, or downloadable resource.
- Masterclass landing page (email sign-up form + opt-in).
Step 2
I Help Promote Your Masterclass and Drive Traffic
A great Masterclass doesn’t work if no one sees it. I take the best moments from your course and repurpose them into short, engaging social snippets. These teasers are designed to drive traffic back to your sign-up page, growing your audience while keeping you top of mind.
What’s Included:
- 5-7 short-form teaser videos (Instagram, TikTok, Reels, etc.).
- Social media post captions and CTAs.
- Blog post promoting the Masterclass.
- Posting schedule or strategy to maximize reach.
Step 3
Nurture The Audience and Convert Them to Sales
Once someone signs up, the goal is to keep them engaged and guide them toward a purchase. I design email sequences that continue delivering value while promoting your products. Each email warms up leads, answers questions, and eventually leads to direct sales or bookings.
What’s Included:
- Full 5-7 part email automation sequence (Welcome + Nurture).
- Upsell emails offering related products/services.
- Post-Masterclass follow-up email (driving urgency or next steps).
- Newsletter template for ongoing engagement.
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Grow Your Audience Without the Guesswork
You focus on your brand — I’ll focus on building you an audience that engages, sticks around, and buys.