Outdoor Article Writing

Helpful Content = More Customers

$100-$150

When someone Googles “How can I make my hiking backpack lighter?” the brand that answers their question earns their trust first. A well-crafted, SEO-friendly article puts your brand in front of potential customers before they even consider buying. 

Example Article

How to Cut Weight Without Cutting Comfort: Ultralight Backpacking 101

Mike Rowe | April 24th, 2024 | 5 Minute Read

Solution #1: Start With Your Big Three

The “Big Three” in backpacking—your backpack, sleep system, and shelter—are the heaviest items in your pack. This is where you can make the biggest impact when it comes to cutting weight.

Backpack: Right-Size It

A massive 70L backpack invites you to fill it with unnecessary gear. Instead, choose a lightweight pack in the 40L to 55L range. A smaller pack weighs less and forces you to think twice about bringing that massive DSLR that you only pulled out once to take a blurry pic of a bird… not that I would know.

Sleep System: Downsize Your Bag & Pad

A bulky sleeping bag and pad can take up space and add weight fast. Consider:

  • Down sleeping bags or quilts (lighter and pack smaller than synthetic)
  • Sleeping pads with high R-value (for warmth without excess weight)

This is one area where sometimes carrying a little bit of extra weight, in my opinion, might not be the worst. I would rather have an extra few ounces if I sleep through the night and am ready for the next day. Luckily for me, I chose to stop eating frozen burritos and lost that extra weight elsewhere. 😉

Shelter: Ditch the Heavy Tent

Freestanding tents can be overkill. Instead, go for:

  • Trekking pole tents use your trekking poles as supports. Shameless plug: I hand-made this trekking pole tent specifically for those looking to get into ultralight hiking. I’ve used it many times and made many adjustments, and now I’m making them for others! Check it out here: Trailcraft Trekking Pole Tent (mock link).
  • Dyneema tarps (incredibly light and waterproof)

Solution #2: Rethink Your Gear List

Do you really need that extra pair of camp shoes? That full-size bottle of sunscreen? Here’s how to trim the excess:

The One-Pound Rule

If a single item weighs more than a pound, question if it’s necessary or if there’s a lighter alternative.

The Multipurpose Mindset

Every item in your pack should do at least two things. Example:

  • A buff can be a hat, sweatband, or pot holder
  • Trekking poles double as tent poles
  • A phone replaces a camera, GPS, and flashlight (with a good app)

Ditch the ‘Just in Case’ Gear

If you’re bringing something “just in case” but haven’t used it in multiple trips, it probably doesn’t belong in your pack. This does not mean taking out your first aid kit. I’m talking about things like that camera I mentioned earlier.

Solution #3: Lighten Up Your Food & Water System

Go for Calorie-Dense Foods

Instead of packing a lot of bulky food, choose items with the most calories per ounce, like:

  • Nuts and nut butters.
  • Olive oil (drizzle on meals for extra calories).
  • Dehydrated meals instead of ready-to-eat meals.

Ditch the Heavy Water Bottles (looking at you, Nalgene)

Instead of carrying multiple liters of water at all times, bring a lightweight water filter (Sawyer Squeeze, Katadyn BeFree, or a SteriPen).

A collapsible water bottle to fill up as needed. I had a Sawyer Squeeze for a while that I swore by, and the roll-up water pouches were super convenient if I knew I was going on a long no-water stretch.

Solution #4: Clothing—Less Is More

Overpacking clothes is one of the biggest mistakes new hikers make. The trick is layering instead of carrying extra outfits. Some extra undies and socks will do ya good, but don’t be like me on your first trip, and carry a heavy wool sweater because “iT’s CoMfY.”

The Essential Layers:

Base layer: Moisture-wicking, lightweight (merino wool or synthetic)

Insulation layer: Lightweight down or synthetic jacket

Rain shell: Ultralight and packable

💡 Pro tip: If you like to rough it, take only one pair of socks and underwear. You can wash and dry them on the trail!

Solution #5: Smart Packing & Minimalist Mindset

Even if you’ve cut weight, the way you pack matters. Here’s how to pack efficiently:

  • Keep your heaviest items close to your back (better weight distribution)
  • Use compression sacks to shrink bulky gear
  • Make sure your backpack is rated for your load (sore shoulders, hips and back suck).

And most importantly—weigh everything! A simple kitchen scale can be a game-changer. If an item isn’t worth its weight (literally), reconsider bringing it.

Pro Trail Tips from Experience

After thousands of miles on the trail, here are some hard-learned “every ounce counts” ultralight hacks:

🔥 Cut your toothbrush in half – You don’t need the full handle.
🔥 No cook meals = no stove weight – Cold-soaking ramen or couscous saves ounces.
🔥 Use an app instead of GPS – Just make sure your phone is charged!
🔥 Toilet paper? Moss and snow work too. (Just saying…)
🔥 Don’t skimp on sleep – Again, a good night’s rest is worth the weight of a comfy pad.

Final Thoughts

Going ultralight doesn’t mean sacrificing comfort—it means being intentional about what you bring. By focusing on your Big Three, minimizing gear, and packing smarter, you’ll have a lighter pack and a better hike.

Trailcraft makes it easy with thoughtfully designed ultralight gear that helps you hit the trail without the extra weight. Ready to lighten up and hike farther? Let’s make it happen. Check out some of our most popular gear here (mock link).

Video Content Creation

Videos That Educate, Engage, and Convert

$100 - 600+ per video

Video Content Creation

Videos That Educate, Engage, and Convert

$100- 600+ per video

In the outdoor industry, showing is better than telling —and video is the best way to teach, inspire, and connect with your audience. Whether it’s a quick, educational reel or an in-depth YouTube gear breakdown, I create videos that build trust and keep people watching.

  • Short-Form Video (Reels, TikToks, Shorts) – Quick, high-impact educational content that keeps your audience engaged and coming back for more. Think gear hacks, how-tos, and myth-busting tips.
  • Long-Form Video (YouTube, Website Content) – Deep-dive, high-value educational videos that position your brand as an expert. Perfect for gear reviews, trip guides, and expert Q&As.

Brand Storytelling

Helpful Content = More Customers

$100 - $150

People connect with stories, not products. If your brand has a compelling origin story, it sets you apart from the sea of competitors. A well-crafted "Meet the Maker" page makes your audience feel like they’re part of something bigger.

See what it looks like to have your brand sound like more than "just backpacks"

Meet the Maker: Built from Blisters and Bad Decisions

“Hey, I’m Mike.

I once hiked 20 miles with a backpack so heavy, I swear I shrank an inch. My rain jacket? Might as well have been paper. My tent? Let’s just say I woke up inside a puddle.

That trip should’ve made me quit. Instead, it sent me down a rabbit hole of sewing disasters, DIY gear fails, and too many nights testing equipment in my backyard. Eventually, I got it right.

Now, TrailCraft makes ultralight gear that won’t betray you in the wild—because I’ve suffered enough for all of us.”

Email Sequence Example

Helpful Content = More Customers

$300-$500 per sequence

Your customers don’t need another sales pitch. They need emails that actually provide value—whether it’s tips, behind-the-scenes stories, or exclusive insights. Thoughtful, benefit-driven email sequences keep your brand top of mind without feeling like spam.

Try it out! Toggle through the emails below to see how your brand could connect with your audience through engaging messaging.

Email Sequence Example

Inbox

Starred

Sent

Drafts

Spam

Archive

Hey Jerry,

Every ounce in your pack matters. If you’ve ever felt weighed down on the trail, these three ultralight backpacking hacks will change the way you hike:

✅ Swap Bulky Bottles for a Filter – Stay hydrated without the extra weight.
✅ Down Quilt > Sleeping Bag – Same warmth, half the bulk.
✅ Ditch the Heavy Stove – A simple alcohol burner can do the trick.

Want more expert gear tips? We just wrote a full guide to help you shave pounds off your pack—without giving up comfort.

👉 [Read the Guide Now]

See you on the trail,
TrailCraft Gear

P.S. Got an ultralight tip of your own? Reply and share—we love talking gear!

Hey Jerry,

Want to hike farther, feel better, and still carry what you need? Most hikers don’t realize they’re making one simple mistake: packing inefficiently.

Here’s how to fix it:

🔹 Lighten Your Big Three – Your tent, sleep system, and pack should be under 10 lbs total.
🔹 Multi-Use Gear = Less Weight – A buff can be a hat, towel, or pillow. A pot can double as a bowl.
🔹 Plan Smart, Pack Smart – If you’re overpacking “just in case” gear, it’s time to rethink what’s essential.

We put together a quick-start ultralight checklist to help you maximize your mileage without sacrificing comfort.

📩 Grab your copy here → [Download the Checklist]

Happy hiking,
TrailCraft Gear

Hey Jerry,

We’ve covered how to cut weight and hike smarter—now let’s talk about the gear that makes it happen.

At TrailCraft Gear, we believe that ultralight doesn’t mean ultra-complicated. That’s why we design and handcraft lightweight, durable, and functional backpacking gear built for real hikers like you.

🎒 Check out our trail-tested gear here → [Shop Now]

Not ready to upgrade yet? No worries—stick around for more trail tips and exclusive insights from the ultralight community.

See you out there,
TrailCraft Gear

P.S. Need a gear recommendation? Reply and we’ll help you find the perfect setup.

Mike from Trailcraft: How to instantly cut pack weight from a pro's perspective.

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Mike from Trailcraft: How to instantly cut pack weight from a pro's perspective.

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Mike from Trailcraft: How to instantly cut pack weight from a pro's perspective.

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Grow Your Audience Without the Guesswork

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